Filmmakers in distress: Apple shot its latest event video with an iPhone 15 Pro Max, and it’s stunning


Mérouan Goumiri

October 31, 2023 at 3:14 p.m.

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iPhone 15 Pro Max © © AppleTrack

The iPhone 15 Pro Max filming Apple’s latest keynote © AppleTrack

Determined to demonstrate the understanding of his abilities iPhone 15 Pro MaxApple used its most high-end smartphone to film its latest keynote.

It probably won’t have escaped you, Apple took advantage of this night of October 31 to lift the veil around its new M3, M3 Pro and M3 Max chips. The firm led by Tim Cook also took the opportunity to give its iMac a facelift and unveil the new MacBook Pro range.

But beyond all these great announcements, did you know that the apple brand had filmed its entire event with a smartphone? And not just any one, since it is quite simply the iPhone 15 Pro Max!

iPhone 15 Pro Max: a 5x optical zoom that makes the difference?

Unveiled on September 12, the iPhone 15 Pro Max did not go unnoticed by fans of new technologies. Boasting a very beautiful 6.7-inch screen, excellent battery life, and performance allowing it to run AAA video games, including the remake of Resident Evil 4it especially impresses for its countless advantages in terms of photo and video.

iPhone 15 Pro Max periscope © © MacRumors

The photo module of the iPhone 15 Pro Max © Apple

As a reminder, Apple’s latest toy is equipped with a 5x optical zoom with a focal length of 120 mm, allowing it to stand out from other models in the range.

If the marketing speeches of brands can sometimes (often?) be nothing more than simple empty promises, in order to attract the consumer into their nets, Apple has today made a point of demonstrating that this is not the case. was not the case with his latest device.

When Apple uses the iPhone 15 Pro Max to film its entire keynote

For its “Scary Fast” keynote broadcast last night, Apple chose, for the very first time, to film the entire event with an iPhone (including aerial shots), and more precisely with a iPhone 15 Pro Max. Lasting a total of 30 minutes, this conference, focused on M3 chips and the new Macs, demonstrated that a simple smartphone could easily replace the professional cameras usually used by the Californian brand.


Although the company obviously used additional equipment for filming the event, including audio equipment and lighting, it is clear that the result is impressive. If Apple had not itself indicated that its keynote had been captured with an iPhone 15 Pro Max, probably the majority of us would have seen nothing but fire.

Nowadays, it is not uncommon to see some professionals abandon their equipment in favor of an iPhone to shoot their videos. It now remains to be discovered whether Apple will renew the experience in the future, or whether it will decide to switch again to professional equipment.

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Apple iPhone 15 Pro Max

  • Lighter, more stylish
  • Hyper bright screen
  • Good autonomy

The iPhone 15 Pro Max is undoubtedly the most interesting model of the 2023 vintage. Despite its gigantism, it is much lighter than its predecessor, and stands out as the very first to benefit from a periscopic telephoto lens providing zoom 5x. Never before seen on iPhone.

If this thing will hardly impress those who use high-end Android smartphones, in our opinion Apple is largely catching up thanks to excellent quality optics, which remain very capable in low light.

Backed by the A17 Pro chip which shows the muscles in play as well as in more basic processing tasks, the iPhone 15 Pro Max is also the one which offers the best autonomy of the Pro models. Yes, despite everything, its striking power still keeps it a notch below the iPhone 15 Plus in terms of endurance.

Let’s add to the balance sheet the welcome contributions of the new action button, which offers a whole new way to quickly access essential functions of the iPhone.

In a nutshell: the best iPhone ever designed by Apple.

The iPhone 15 Pro Max is undoubtedly the most interesting model of the 2023 vintage. Despite its gigantism, it is much lighter than its predecessor, and stands out as the very first to benefit from a periscopic telephoto lens providing zoom 5x. Never before seen on iPhone.

If this thing will hardly impress those who use high-end Android smartphones, in our opinion Apple is largely catching up thanks to excellent quality optics, which remain very capable in low light.

Backed by the A17 Pro chip which shows the muscles in play as well as in more basic processing tasks, the iPhone 15 Pro Max is also the one which offers the best autonomy of the Pro models. Yes, despite everything, its striking power still keeps it a notch below the iPhone 15 Plus in terms of endurance.

Let’s add to the balance sheet the welcome contributions of the new action button, which offers a whole new way to quickly access essential functions of the iPhone.

In a nutshell: the best iPhone ever designed by Apple.

Source : Tech Crunch

Apple iPhone 15 Pro Max

Apple iPhone 15 Pro Max

Smartphone

release date: 09/22/2023

See the product sheet



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