For restaurateurs, it is the timing of Valentine’s Day during the week that is decisive. Adobe Stock.
INVESTIGATION – On this feast day for lovers, many professionals are smiling. If the majority of couples bet on sure values, others do not hesitate to be daring.
Valentine’s Day, a simple commercial holiday? One thing is certain, it is that when the scent of love begins to float in the air, celebrated this Tuesday, some professionals rub their hands. A bouquet of roses, a good restaurant for two, a pretty jewel as a gift, some traditions seem immutable. “Valentine’s Day still works so well, it’s not a holiday that runs out of steam“says Nicolas Dubois, marketing director of Emova Group, owner of the brands Monceau Fleurs and Au Nom de la Rose.
According to an Ipsos survey carried out last year, flowers still appear at the top of the most popular gifts on this occasion…
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