Production. Following the arrival of the Park Partners fund in the round, the former Metadvertise reoriented its activities towards audiovisual production. This strategic shift is accompanied by a new company name, namely Sirius Media. At the same time, the historic activities in advertising on smartphones were sold to Azerion in exchange for 11.3 million Euros through a payment in cash and in new shares… The audiovisual content market is supported by demand from the channels television and streaming platforms.