Swiss is committed to the fight against food waste. The airline is testing a new concept to reduce unsold food. Together with its partner “Too Good To Go”, it offers these at a reduced price.
“Swiss wants to avoid throwing away fresh food that has not been sold on board its aircraft,” the airline wrote in a press release. In order to determine whether this new concept is accepted by passengers, a test phase will be carried out on the last day flights from Geneva on the European route network from August to September.
Content is a surprise
Unsold fresh groceries will be offered on select flights that have ended their rotation. This is how it works: an announcement in the cabin informs the passengers about the availability of the offer. Interested customers are then offered a bag with one, two or three fresh products at a third of the normal price. What’s in the bag is a surprise for the passengers.
«The first results of the test phase are promising. The initiative was received with enthusiasm by our passengers. We are waiting for the final test evaluation to decide whether we should extend the project to further routes, ”says Romain Vetter, Head of Western Switzerland at Swiss. (pbe)