Once is not custom, it is on the side of the Iberian Peninsula that we must look for the origin of the new actor arriving today in France on the telephony market. After the arrival of major Chinese manufacturers, of which Vivo or Realme are the last representatives, it is the Spaniard SPC which is now trying to break into France. A firm unknown to date, despite a current CV over the last three decades, but which aims to sell 200,000 units per year in our country. SPC also intends to rank first among sellers of smartphones under €200.
For the time being, the company, mainly based in Spain and Portugal, is entering the world of telephony with low-cost products, starting with a smartphone dedicated to seniors. A niche sector, estimated in France at 100,000 units in circulation, and mainly occupied by the specialist in the genre, Doro. SPC, which has been trying to make a breakthrough on the other side of the Pyrenees for two years, intends to make itself known in France with the help of a model called Zeus 4G Pro.
The smartphone has quite modest characteristics. 5.5-inch HD+ screen, MediaTek Helio A22 chip, 1 GB of RAM, single 13-megapixel photo sensor, 2400 mAh battery and Android 11 are on the menu. But, to suit its audience, it is above all via ergonomics designed for seniors – navigation is done using buttons, to complete a touch screen of course – that SPC relies. Its smartphone benefits from a simplified interface with large buttons, a charging station, an alert button on the back and SMS notifications for the family, for example in the event of inactivity for more than 24 hours, or in case of low battery. The Zeus 4G Pro is thus aimed at seniors looking for an easy-to-use smartphone, but also, and probably above all, at relatives looking for a tool to reassure them.
Mobiles for seniors, then smartphones for the general public
In addition to this terminal announced now at €179, SPC indicates its intention to launch the first “general public” smartphones by the end of the year in France, including a model billed at €109 (the Smart Pro). The Spaniard also intends to enter the low-cost tablet segment, all benefiting from an after-sales service located in the territory. For perhaps, if success is there, take up the torch of a brand such as Wiko, with subscribers absent on the French market since the beginning of the year.