For Netflix, liking a movie is not enough, it offers you to adore it


To refine its recommendations without disrupting readability and understanding for the viewer, Netflix is ​​adding a new content appreciation scale: the double thumb. Two thumbs up and that means you loved it. Enough to enrich the platform’s algorithm more precisely to avoid unpleasant surprises.

Netflix adds “double thumbs” to say you love content // Source: Netflix screenshot

“I really liked this film…” “Ohlala, but I totally loved it, you mean! » Who has never had this exchange about the latest content watched on Netflix or elsewhere, with a loved one or at the coffee machine? More than an escalation in appreciation, this says a lot about the difference in perception of each and the degree of interest expressed. Except that on Netflix, if you were asked your opinion, everyone loved the same way and trained behind an identical algorithm while tastes were fundamentally different.

This will soon be a thing of the past. Starting this Monday, the video streaming service is deploying a new function to refine your perception of a film or series by offering a new level of satisfaction. Mean by this that you will no longer have the choice between I like this title and Not for me, friendly version of I didn’t like it at all (let’s be honest, not many people are going to put it on thinking to help the algorithm sort out your tastes first). A third point arrives to reinforce your tastes in cinematographic matters.

I love, it’s better than I love!

A double thumb will now appear on all Netflix cards, both online and in apps, to signify “ I love this title! “. This small addition may seem trivial, but it can have big consequences in the content recommendations that are made to you afterwards. In the order of preferences, if you put “ I like to two Quentin Tarantino films and three I like to films by Martin Scorsese, chances are that the next available Tarantino film, or series and productions in the same vein, will intrude more easily and automatically into your recommendations than the next Scorsese or a romantic comedy.

For Netflix, liking a movie is not enough, it offers you to adore it
The algorithm will take this new preference criterion into account in its recommendations // Source: Netflix screenshot

Because that is the purpose of the maneuver: better refine your information, your tastes and personalize your profile as much as possible to meet your expectations in terms of films and series to watch from the very large catalog enriched each month. Netflix has multiplied the tools in recent months to help you refine your choices, such as consulting the Top 10 by country, behind-the-scenes access to star content with Tudum, or even Launch a title, the function that randomizes your programming. .

This new modularity of assessment will make it possible to better specify its affinities. “But we have learned over time that we can nuance the tastes any further “explains Netflix.“Giving you the opportunity to tell us that you love a title will allow us to offer you recommendations that are even closer to your tastes. »

The “I like “is not, however, a replacement for” I like “and should not be taken as such,at the risk of disturbing the algorithm which will no longer know what it should really push you as main recommendations. And it would then be a return to square one rather than a step forward to avoid content completely out of line with your tastes.

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