While Nothing is preparing the launch of its new Phone (2), its boss has just given his opinion on the phone market. folding smartphone.
For Carl Pei, it is above all an innovation that manufacturers try to impose on consumers, like a technological whim. Samsung, Huawei and other Googles will appreciate it.
A folding smartphone at Nothing is no!
Just a few hours ago, Nothing unveiled its brand new smartphone, a certain Phone (2). Indeed, after having sold no less than 1.5 million copies of the first smartphone branded Nothing, the brand is back with a new model that is more daring, more premium (and more expensive too), with the added bonus of the firm intention of conquering this times the US market.
If Nothing has also entered another market, that of wireless headphones, it is now clear that the brand will not venture into that of folding smartphones. In fact, in an interview given to India Todaythe CEO of the company, Carl Pei, wanted to come back to the absurdity (according to him) of these phones.
A ” innovation imposed on consumers »?
Referring to the technological news of recent years, the boss spoke about the “trend” of folding smartphones. Carl Pei thus wanted to deny the rumor of a phone of this type coming to Nothing, while emphasizing the uselessness, according to him, of such technology.
” I think this is an innovation that smartphone manufacturers have forced on consumers “, explains the latter. Folding smartphones would thus result more from a technological whim of certain brands rather than from a real need among consumers. Carl Pei also wanted to point out the fact that folding smartphones available on the market struggle to differentiate themselves from each other.
Added to this are sometimes stratospheric prices, like Google’s Pixel Fold, displayed at 1,899 euros in Europe, and whose rigidity has already been undermined…
On the side of Nothing, in the absence of a folding phone, we based an important part of the innovation of smartphones on the luminous interface Glyph, on the back of the terminal. This luminous technology is rather successful overall, and even optimized with the recent Nothing Phone (2), but the designers of folding smartphones will be able to say that it is probably not the result, here either, of a ” real need from consumers.
Source : SamMobile
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