The blonde heiress is throwing a party on December 31 on her island, the Roblox video game platform.
If New Year’s Eve is somewhat compromised because of the Covid-19, Paris Hilton has found the solution. The DJ will be playing an electronic set on New Years Eve on her island in Roblox. This platform offers an online virtual world, called metaverse, where nearly 50 million daily users roam. In order to achieve her performance, the singer created an island called Paris World.
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Visitors will have the option of exploring digital replicas of his Beverly Hills estate or strolling along the Santa Monica Pier. Like the jet-setter, her fans will be able to explore her world in a luxury car or yacht. Paris Hilton will offer virtual clothing or jet-ski rides for sale. “For me, the metaverse is a place where you can achieve anything that you can do in real life. (…) Not everyone has the opportunity to live such an experience in real life, which is why we have been working on this project throughout the year.», She indicates.
Paris Hilton thus joins the group of celebrities who rush into the metaverse. Last year, two American rappers performed virtual concerts. On Roblox, Lil Nas X drew more than 30 million viewers, while Travis Scott had 12 million on Fortnite, a video game similar to Roblox. Ready-to-wear brands have also seized on the phenomenon such as Nike, Moncler or Balenciaga, by offering virtual clothes to dress the avatars of players.