(CercleFinance.com) – Ford announced on Thursday that it had decided to reorganize itself around three main areas as part of the implementation of its strategic plan called ‘Ford+’, a project well received on the stock market.
This ‘refoundation’ – to use the same terms as the American automotive group – plans in particular to combine its activities in combustion engines and hybrids within a branch called ‘Ford Blue’.
The ‘Ford Model e’ division will include electric vehicles, while the ‘Ford Pro’ entity will focus on commercial vehicles and services.
Ford believes that this new structure, which replaces an organization by regions, will allow it to bring greater clarity to the implementation of the Ford+ program.
The manufacturer took the opportunity to confirm its objectives for 2026, which still show an adjusted operating margin forecast (Ebit) of 10% for the group as a whole and 8% for Ford Model e.
Regarding 2023, the group reaffirmed its estimate of an annual adjusted operating profit (Ebit) of between nine and 11 billion dollars, including seven billion dollars for ‘Ford Blue’.
The ‘Ford Pro’ activity should double its profit this year, generating an EBIT close to six billion dollars.
This means that the electric vehicle branch, ‘Ford Model e’, should suffer an operational loss of around three billion dollars in 2023.
Ford says it plans to provide more information to the financial community during its Capital Markets Day scheduled for May 22.
In the meantime, the title rose 2% Thursday on Wall Street, compared with a gain of 1.4% for the S&P 500 index.
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