France facing the challenge of remaining attractive


Emmanuel Macron, during the 5th edition of the Choose France international summit, received foreign business leaders on July 11 at the Palace of Versailles. Ludovic Marin/Pool via REUTERS

DECRYPTION – In an uncertain political and economic context, investors expect further reforms.

France rose to the top step of the European podium three years ago in terms of attracting foreign investment. After years of trying to restore competitiveness damaged by excessive labor costs and taxation, the executive obviously did not hide its satisfaction at doing better than its main competitors, Great Britain and Germany.

But, for the past few months, things have been getting tougher. Between an executive that does not have a sufficient majority to pass its reforms, eagerly awaited by investors, and the images of strikes in refineries, which have circulated around the world, France is no longer on a pedestal. The Telegrapha British newspaper admittedly accustomed to sensationalism, wrote a few days ago: “Once the most beautiful, brightest and most civilized country in the world, it is now caught in a spiral of seemingly irreversible decline.”

Everyday life forgets everything…

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