Nice advertisement for the French start-up MYM. At the origin of a social network, which allows content creators to monetize their audience, the company announces the entry into its capital of DJ Snake, French star of electronic music. Financial terms of the transaction were not disclosed.
Launched in 2019 by Pierre Garonnaire and Gaspard Hafner, the platform is often compared to the British social network OnlyFans because of the erotic and pornographic content it hosts. However, the French start-up now wants to focus more on music and sport. In this context, the support of DJ Snake should be a great boost for the founders, as well as to further promote the company internationally.
To date, the Lyon-based start-up claims more than 9 million users, including 350,000 creators and artists. A resident of the French Tech 120, she is aiming for 100 million euros in revenue in 2022, after the 60 million earned last year.