Brilon, a serene marketplace in northern Westphalia, is poised for recognition as the birthplace of a potential German Chancellor, Friedrich Merz, whose campaign slogan, “More Sauerland for Germany,” reflects local aspirations. While the region, known for its charming architecture and strong community ties, faces economic challenges, local leaders like Dirk Wiese advocate for its resilience and identity. The area has evolved from agriculture to industry, yet still grapples with the remnants of industrial decline, particularly in neighboring Altena.
Brilon: A Quiet Marketplace with Big Aspirations
This February morning, the marketplace in Brilon is serene, a city that may soon be recognized as the birthplace of a German Chancellor. Only a handful of individuals wander past the stalls, likely deterred by the biting wind and chill. Yet, no one can overlook the watchful eyes of the Chancellor candidate, Friedrich Merz, whose campaign posters loom high above, displaying the slogan, “More Sauerland for Germany” in a straightforward typeface that directly calls out to his fellow citizens.
At first glance, the phrase “More Sauerland for Germany” appears logical. In this northern area of southern Westphalia, progress is being made steadily, albeit quietly. The town, adorned with charming half-timbered houses, a quaint marketplace, and an impressive church, showcases shops that indicate a persistent demand despite a challenging economy.
Understanding Merz’s Message: A Model for the Nation?
What does it signify when Friedrich Merz claims that Sauerland should serve as a blueprint for the rest of the nation? For Joachim Gerhard, a local expert who designs loudspeakers priced up to 150,000 euros a pair, the slogan is puzzling. His small yet globally recognized business caters to clients from Vancouver to Tokyo, embodying the entrepreneurial spirit of the region.
As Gerhard examines a large loudspeaker capable of delivering powerful symphonies, he suddenly interjects, “He has also spoken untruths,” referring to Merz. “He claims he rode around on a motorcycle. I’ve never seen him.” The relationship between Merz and his homeland is complex; while he has roots in Brilon, he has long settled in Niedereimer, a village near Arnsberg. Despite this, he maintains a strong connection to his electoral district, recently visiting his hometown alongside Bavarian Prime Minister Markus Söder, earning applause from a thousand attendees at a local event.
The motto of the local shooting clubs, “Faith – Custom – Homeland,” reflects the cultural fabric of the area more than its enduring Catholic roots. These clubs are integral to community life, with annual gatherings where locals partake in traditional shooting contests. Dirk Wiese, the SPD candidate for Hochsauerlandkreis, humorously notes, “Anyone who is a member of every shooting club in Sauerland can declare personal bankruptcy at the end of the year.”
Wiese cleverly reserved the internet domain linked to Merz’s campaign slogan, redirecting visitors to his own site, where he outlines a ten-point program for Sauerland, showcasing his wit and strategic thinking. Wiese embodies the pragmatic wing of the German Social Democrats, passionately advocating for his region while frequently returning to his district from Berlin.
Describing the local character, Wiese quotes sociologist Max Weber, stating, “Politics is the drilling of hard boards.” He notes the determination of the Sauerlanders, often bordering on stubbornness, symbolized by the donkey, Brilon’s heraldic animal.
Historian Ulrich Raulff characterizes the people of this region as possessing a unique instinct for underlying events, a trait that prepares them for unforeseen challenges. The Sauerland, once primarily agricultural, has transformed into an industrial hub for North Rhine-Westphalia. Despite facing economic difficulties such as high energy costs and stringent regulations, the region’s entrepreneurs have largely weathered the storm, with many companies recognized as “hidden champions” in their fields.
Amidst the breathtaking natural landscapes, the region is also marked by industrial remnants. A drive along the Lenne River toward Altena reveals a stark contrast; rather than the picturesque charm of Brilon, visitors encounter the remnants of industrial decline. Altena, once home to 32,000 residents, has seen nearly half its population depart, highlighting the challenges faced by towns that once thrived.