From Candy to Naruto, how the manga conquered France

Sstupid eries “, “Japoniaiseries”, or, to quote Eric Zemmour in the text, infamous shits with three vocabulary words ” : we can admire the creativity of the opponents of manga when it comes to attaching nicknames to the object of their ire. Not so long ago, and still sometimes today, Japanese comics and series were considered so “terrible” that they were credited with the power to lobotomize generations of children caught up in these brutal and brutal stories. hypersexualized. We pity these mangaphobes: despite their anger, the said Japanese comics have never been so popular.

Between fashion effects and rising power, manga have gradually left their image of violent and low-end culture to register as one of the most fashionable literatures of our time. Whether in the words of rapper Damso, in theaters with the triumphant release of the film Demon slayer (2019), or even on the back tattoos of Brazilian football genius Neymar, that culture is everywhere. “From now on, you can find manga even in a small neighborhood bookstore, testifies Satoko Inaba, manga editorial director of Glénat editions. The shelves devoted to Japanese comics are growing rapidly and we have never received so many requests for publication from young French mangakas. This is unheard of. ”

” It’s fashionable “, explain to us Elise, necessarily at the forefront of trends, since she is 9 years old. “Two years ago, we didn’t talk about it at all at school, explains this passionate about Dragon ball super, by remembering this almost prehistoric time. But, now everyone knows the shows like My Hero Academia or The attack of the Titans. “ Before rushing to justify yourself: “Even though I’m still too young to have the right to watch them. “

Cultural base

The playgrounds have become agoras, in which the respective merits of One piece or from Naruto. Sometimes, the spirits are heated: we argue, we get angry and invective, to know who of the brave warrior Son Goku (Dragon ball) or the impassive Saitama (One Punch Man) would win a fictitious match.

From the smoking corner of his Breton high school, Solal, 16 years old and passionate about Berserk, is amused by this shared enthusiasm. You only have to take a look around the school to see it. Lots of people wear anime-inspired t-shirts or sweaters. The most striking are the accessories such as phone cases featuring characters from their favorite series. Or on their screen, more discreet. “

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