From Dogecoin (DOGE) to NFTs, the crypto-saga of AMC cinemas

Nothing is too good to satisfy its shareholdersGlobal movie theater giant AMC Entertainment, in conjunction with Sony, has distributed NFT Spider-Man last November for the release of the latest film. Members of AMC programs, who purchased their tickets in advance, were able to benefit from one of the 86,000 NFT Spider-Man distributed. Again, AMC announces a drop of NFT in order to reward its shareholders.

AMC gets into NFTs

The movie giant CMA continues its crypto initiatives. Indeed, AMC shareholders had until December 31, 2021 to register on Investors Connect CMA and thus benefit from the NFT promised by AMC. This NFT represents a medal on which is written “I own AMC” and the classic barriers found in cinemas.

Publication by Adam Aron, CEO of AMC – Source: Twitter

These NFTs can be transferred from the blockchain WAX and they have just been deployed to the 580,000 shareholders registered. The company has published the terms and conditions relating to this NFT. Thus, the owners will be able to:

  • Freely dispose of it and therefore the trade or sell them on the various NFT marketplaces;
  • benefit fromadditional benefits, such as discounts on AMC services (only for the original shareholder).

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AMC, crypto-enthusiasm in the film industry

As of September 2021, the CEO of AMC Entertainment, Adam Aron, has announced that it is ready to welcome some cryptocurrencies as means of payment within its cinema network. Therefore, initially it was possible to pay for of cinema in bitcoin (BTC), ether (ETH), litecoin (LTC) and bitcoin cash (BCH). Then, the month following this announcement, Adam Aron said that the Dogecoin (DOGE) crypto meme would be added to this list.

Furthermore, as mentioned in the introduction, CMA started his “NFT Saga” with significant collaboration with Sony Pictures. By placing itself now in this ecosystem, AMC could well attract the interest of other renowned licenses.

Be that as it may, the NFT market continues to grow at the start of the year. Indeed, as of January 17, 2022, the OpenSea NFT platform recorded, for the first time, a monthly trading volume of more than $3.5 billion.

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