Perfect outsiders of the preppy style, which flies from the righteousness of the military package to its pilot glasses, sunglasses with sunglasses open a new era of fashion and novelty as an expression of its subjectivity. The end of the illusions of the 1970s and the rise of hedonistic individualism in fact left the field open to more unbridled styles.
It is in this festive context, somewhere between David Bowie’s red-haired period and the disco music of Giorgio Moroder, that the tinted glasses make a remarkable first entry. Apparitions in a glittery fashion, they joined the dissent in the 1980s. And, with a film like Scarface, become a central accessory of a bis aesthetic. Without official lineage or representatives sufficiently recommendable in the eyes of some, this one nourishes rap and hip-hop until its influence is such that no one can underestimate it any more.
Giorgo Moroder at the Oscars ceremony in 1979
It has been a long way. Provocative and playful, lovers of scandal and kitsch, the 2000s stirred up their taste for transgression behind sunglasses of Italian brand. We will call this advertising strategy chic porn and it will crown its emperor, Tom Ford (at Gucci). This trend, taken up by large groups, will allow famous fashion houses to refresh their image. The codes of elegance are changing hands.
Bohemian chic
It was also during this decade that we began to see the rapprochement of the luxury giants with the world of hip-hop, the collaboration between Louis Vuitton and Pharrell Williams in 2007 materializing by an overpriced solar smoke, object of all lusts. In 2021, the renewal of elegance is at its height.
Between the irrepressible desire to dance, from the 1970s comeback to the mullet cut, the smoky solar acts as a new bohemian chic classic. Other modes are happy to soon find the paths of respectability, but that is a whole different subject.
