According to analyst Ming-Chi Kuo, the iPhone 14 series would usher in a new practice for Apple, which would be to equip its non-Pro models with last year’s chip and its Pro models with the new chip.
For a few months, the idea has been rumored that the next generation of iPhone 14 chips will not be as usual. To quickly summarize, only the Pro models, namely the iPhone 14 Pro and the iPhone 14 Pro Max would have the new A16 chip, while the so-called entry-level models (at 800 euros for the entry level, we will iron), the iPhone 14 and iPhone 14 Max, would fall back on the A15 chip, the same as the iPhone 13.
According to a recent Medium post by Ming-Chi Kuo, the analyst specializing in the Apple brand, all the next generations of iPhones would follow this new rhythm. Clearly, you would have to get used to seeing two different treatments in terms of power for the Pro models and the others.
Segmentation that would boost sales
The analyst further argues that this decision by Apple would be based on very favorable sales projections for the Pro models. Indeed, the presence of an A16 chip exclusively in the Pro models would make them even more popular. He explains that if Apple originally expected 40 to 50% of sales for its iPhone 14 Pro, since the first rumors, Apple would now target 60% of sales for its Pro segment.
Clearly, the iPhones are already presenting themselves as rather expensive phones, many buyers tempted by the new series will not be reluctant to put a few hundred euros more for a more successful model. Especially since the chip can affect the life of the device.
We can also think that future iPhone SEs would be affected by this change, since Apple would now like to grant “exclusivity” of high-end chips to the most advanced models.
iPads already at the same rate
As pointed out 9to5Mac, this would not be the first time that Apple has applied such a strategy. Entry-level iPads, for example, have iPhone chips, while the most advanced models draw on Mac chips.
Remember, however, that the difference between the two chips should not be incredibly deep. Probably due to an infernal pace imposed on the teams, the A16 chip should mark only a few differences compared to the A15 of the iPhone 13. Some rumors even whisper that the new name would be more of a marketing difference .
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