Fully electric against the crisis: Jaguar will only rely on electric cars in the future

Monday, February 15, 2021

Fully electric against the crisis
Jaguar will only rely on electric cars in the future

The Jaguar car brand is steeped in tradition – but that's of little use in times of crisis. Now she wants to "reinvent herself" and is committed to a fully electric course. Combustion engines should be a thing of the past for the British by 2025. At sister company Land Rover, it can take a little longer.

The British car manufacturer Jaguar plans to only produce electric vehicles from 2025. Jaguar Land Rover announced that the brand should become climate neutral by 2039. Jaguar should be "reinvented", it would invest 2.5 billion pounds (2.9 billion euros) per year, it said.

Jaguar Land Rover belongs to the Indian group Tata Motors and recently got a new boss, the French Thierry Bolloré. The company assured there would be no plant closings.

At the Land Rover brand, the switch to e-models will take longer. The company also announced that the first of a total of six electric models will be offered in 2024. The goal is to only offer fully electric cars by the end of the decade. The energy supply is to come from 100 percent renewable energies, namely from hydropower.

Like all automakers, Jaguar Land Rover has been hard hit by the corona pandemic. Last year the company announced it would cut 1,100 jobs and borrowed £ 560 million from Chinese banks.