Everything has subscriptions these days, so why not furniture too? Ikea wants to answer exactly this question and has invested in the Danish start-up Nornorm. With a sustainable rental of office furniture, one would like to attack in Germany.
Ikea brings furniture startup Nornorm to Germany
Renting instead of buying: What has long been the norm for streaming services could soon become established for furniture as well. As has now become known, Ikea wants the Danish one Bringing office furniture startup Nornorm to Germany. Previously, furniture rental was only available in Scandinavia and the Netherlands.
Come to the subscription service both new and used designer furniture for use. The start-up benefits from the fact that the corona pandemic led to some office closures, for which Nornorm was able to stock up relatively cheaply.
Ikea has not only invested in Nornorm and owns 18 percent of the company, but also has one in Anders Jepsen former Ikea manager at the startup.
But not only larger companies such as Fintech Klarna or the Electrolux group have been won over by the concept. Nornorm also has the home office in mind, because the prices are only based on the office space. In addition to a one-time fee of 15 euros per square meter, there is also a monthly furniture rental of three euros per square meter.
You can also make money with Ikea furniture, as our video shows:
Rent furniture with an app and algorithms
Nornorm itself takes care of that Design of the offices with own algorithms. For customers, the administration runs via app. There is no notice period – if you don’t like it, Nornorm will collect the furniture within 90 days and rent it out somewhere else.
For Ikea, Nornorm represents a “foot in the door of the B2B market”, as explained by Ikea CFO Martin van Dam (source: t3n). Whether the furniture subscription later too directly in the furniture stores will be offered has not yet been determined.