On Sunday September 11, 2022, France 2 broadcast a supplementary issue of the survey on the real business of influencers. The next day, at the microphone of Virgin Radio, Magali Berdah, founder of Shauna Events, assured that she felt trapped by the channel.
A universe that questions… In recent years, many reality TV stars have settled in Dubai thanks to the hundreds of thousands of euros they earn each month by making product placements. In order to reveal behind the scenes to consumers, France 2 broadcast on Sunday September 11, 2022 a number of Further investigation devoted to the business of influencers. Monday, September 12, 2022, at the microphone of Virgin Radio, Magali Berdah, founder of Shauna Events agreed to react following the broadcast of this number. Annoyed, it was by evoking one of her little proteges that the young woman lamented: “As much as I’m a little used to this kind of show, so much Milla Jasmine, they really humiliated her. It’s not cool. It remains a human being. You shouldn’t behave like that. It’s not good.“
In front of her, a journalist from France 2 replied: “Humiliated, I disagree. She showed her life and her daily reality TV life (…) And we talked about her success story! We have not watered down that point. But we could not miss a drift that is clear and clear: product placement.“Believing that the channel had not been correct with her, Magali Berdah replied:”Me, what bothered me was that I spent 3 or 4 hours answering questions, with a lawyer. We explained everything that was put in place by Shauna Events, to control. The lawyer even came to explain the verification grid for a site. As soon as there are deviations, we must react directly.“Very uplifted, she added:”All that has not been shown. This is where I felt trapped. Anything that was constructive for people, anything that people expected as an answer to the question ‘What are you doing as an agency to protect consumers and influencers?’… Nothing was shown! Not a single minute! It annoys me !“
Magali Berdah: “Now we have to calm down”
Asked about the broadcast of her voice recording, where Nathanya Sion accuses Illan Castronovo of sexual assault, the young woman replied: “My audio note was not at all a response to an alert of ‘Hello Magali, I was attacked, help me!’. If someone does this to me, I immediately take them to the police station. There is no debate. We were talking about a message she had received. There is a context. I had it noted by a bailiff and Nathanya is cited in the criminal court. We’ll see.” To conclude, Magali Berdah added: “Now we have to calm down. We cannot, as soon as there is a concern, interpret things. It is complicated (…) Then, if we look at the report from last night, I’m sorry… I’m a woman… One of my competitors, we didn’t ask him any questions about a drift in investments by product, other than showing a shampoo thing that was already out.“
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© CEDRIC PERRIN
3/12 –
Magali Berdah
Monday, September 12, 2022, at the microphone of Virgin Radio, Magali Berdah, founder of Shaune Events agreed to react following the broadcast of this number.
© CEDRIC PERRIN
4/12 –
Magali Berdah
Annoyed, it was by evoking one of her little protégés that the young woman lamented: “As much as I am a little used to this kind of show, as much Milla Jasmine, they really humiliated her. not cool. It’s still a human being.”
© CEDRIC PERRIN
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Magali Berdah
In front of her, a journalist from France 2 replied: “Humiliated, I don’t agree. She showed her life and her daily reality TV life (…) And we talked about her success story !”
© CEDRIC PERRIN
6/12 –
Magali Berdah
Believing that the channel had not been correct with her, Magali Berdah replied: “Me, what bothered me was that I spent 3 or 4 hours answering questions, with a lawyer.”
© CEDRIC PERRIN
7/12 –
Magali Berdah
Very lifted, Magali Berdah added: “All that has not been shown. That’s where I felt trapped. Everything that was constructive for people, everything that people expected as an answer to the question ‘What are you doing as an agency to protect consumers and influencers?’… Nothing was shown!”
© Marc Ausset-Lacroix
8/12 –
Magali Berdah
To conclude, Magali Berdah added: “Now we have to calm down. We cannot, as soon as there is a problem, interpret things. It’s complicated.”
© CEDRIC PERRIN
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Magali Berdah
Magali Berdah works with many influencers.
© CEDRIC PERRIN
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Magali Berdah
Magali Berdah opened the doors of her agency to France 2 teams.
© Pierre Perusseau
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Magali Berdah
Magali Berdah at the photocall of the “United as never” evening for the benefit of Unicef, at the Cambon pavilion in Paris, November 8, 2021.
© RACHID BELLAK
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Magali Berdah
Annoyed, Magali Berdah added: “I am a woman … One of my competitors, he was not asked any questions about a drift in product placements, apart from showing a shampoo thing that had already been released.