According to data compiled by theAmerican Gaming Association (AGA), revenues generated by physical casino games, sports betting and online casinos (iGaming) reached $66.52 billion in the United States in 2023.
This is a third record in a row and an increase of 10% compared to the previous record established in 2022. What’s more, this large figure does not take into account the income from casinos administered by Native American tribes. They will be released later by the National Indian Gaming Commission and are expected to bring the total to approximately 110 billion dollars.
American slot machines are still popular
In physical casinos, slot machines remain the cash cow and represent $35.51 billion (+3.8% year-on-year), while table games brought in $10.31 million, an increase of 3.5% compared to 2022.
Casino attendance levels have almost returned to pre-Covid-19 pandemic levels. According to the AGA, 41% of the adult population, or 102 million Americans, visited a casino in 2023, whether for gambling or other reasons. This rate was 34% in 2022 and 44% in 2019, before the pandemic.
The average age of casino patrons has fallen to 42 years old in 2023. It has experienced a steady decline over the past four years. In 2019, this average age was close to 50 years old.
Sports betting and iGaming on the rise
Still a relatively young market, but booming, sports betting generated $10.92 billion in revenue. This is the most pronounced progression with a increase of 44.5% over one yearwhile knowing that Americans bet a whopping $119.84 billion on sports (+27.8%).
As an indication, an AGA study estimated that 67.8 million American adults (26%) would bet $23.1 billion on Super Bowl LVIII. A record with online betting coming out on top.
On the iGaming side, growth is also strong year-on-year (+22.9%) and revenues reach $6.17 billion.
Not surprisingly, the American Gaming Association highlights a boon for the states and local communities concerned. The amount of tax revenues was in the order of $14.42 billion on games throughout 2023. This represents an increase of 9.7% compared to the previous year.
Some answers for France
In France, theNational Gaming Authority (ANJ) has not yet published its analysis of the gambling market for the year 2023. The year 2022 was in any case record and had recorded the highest level of activity on the gambling market. money and chance, since the online offer was opened to competition in 2010.
With a turnover of 12.9 billion euros and almost one in two French people are gamersit was an increase of 20% over one year: 6.5 billion euros for Française des Jeux (FDJ), 2.5 billion euros for the casinos, 1.7 billion euros for PMU ( real horse racing betting), 1.4 billion euros for online sports betting, 442 million euros for online poker, 346 million euros for online horse racing betting and 107 million euros for gaming clubs.
In 2022, casino activity had experienced a strong growth of 130% over one year, but mainly due to a total reopening of casinos after two years of reduced activity due to the pandemic. Enough to return to the level before the Covid-19 pandemic in the end.
Close to stable, the online gambling market grew by only 0.8%, while online sports betting experienced a moderate increase of 2.5% over one year, while recording a record level of bets on the occasion of the Football World Cup (597 million euros).
Towards a boom in online sports betting?
For the first half of 2023, the National Gaming Authority has communicated an increase of 4% year-on-year in revenues from activities in the gambling market, excluding casinos and gaming clubs.
The increase is 16% for online poker and of 10% for online sports betting which therefore drive growth. For the second half of 2023, we will have to see that it will have been the influence of the World Cup… of rugby this time and which took place in France.