GameStop, Doge and Co.: The hype surrounding meme speculation

A cryptic post with an image of a man leaning forward on a chair was enough to catapult the stock market value of US retail chain GameStop to its highest level since 2021 this week. After publication on X, GameStop’s stock value temporarily rose by several hundred percent. This accelerated the rising trend of the security, which had been apparent since mid-April. At that time, GameStop shares were still trading at around ten US dollars.

The price fluctuations of the past few weeks could indicate that insiders already had an idea of ​​what could happen to the computer games retailer’s securities. What is certain is that Keith Gill is once again behind the campaign. The American YouTuber, financial analyst and investor is known under the pseudonyms “Roaring Kitty” and “DeepFuckingValue” on social networks and platforms such as Reddit. Gill appeared before the unexpected rise in Gamestop shares in January 2021, when the price exploded by several thousand percent in a short period of time. He is seen as an important factor in the run on so-called meme stocks on trading platforms such as Robinhood.