Generation Z is always in focus, especially because of their attitude to the job market. But young people born between 1995 and 2010 also seem to differ from other generations when it comes to holiday planning. This is reported by the “Mirror“.
Gen Z wants to travel in an environmentally friendly way – and as far away as possible
The opinion research institute YouGov has in the “Travel and Tourism Reportt” 2022 analyzes how Gen Z is approaching travel after the pandemic. Young adults were found to be more likely to seek authentic travel experiences and local cultures than older travelers. In addition, environmentally friendly accommodation and sustainable travel offers are very popular. The desire to compensate for CO2 emissions is particularly pronounced among Gen Z.
However, a survey the following year revealed that “Changing Traveler Report 2023“that young people, despite their great awareness of climate issues, prefer to travel far away. Social media also plays an important role. So has one
Representative survey by the travel portal “HolidayCheck” show that Gen Z feels pressured by Instagram, TikTok and Co. to travel to as many places in the world as possible.
Vacation for Gen Z is only successful if it can be posted
For this reason, when deciding on a destination and accommodation, how presentable the surroundings are also plays a role when it comes to posting photos and videos from your vacation. Even if the recommendations from family, friends and acquaintances are more decisive when making the actual travel decision.
But the smartphone is also important for Gen Z on site and after vacation. One in three of those surveyed only rated their trip as a success if content about it could be distributed on social networks.