Getting stronger – is Cupra destroying the parent brand Seat?

Cupra develops small electric cars
The first full-electric vehicle under the Seat brand label should then make its debut in 2025. Until then, Seat will continue to run its two current smallest ones, the Ibiza and the Arona. They could be succeeded by a compact EV. Like the Cupra Urban Rebel (name of the study), the VW ID.2 and the corresponding derivative from Skoda, this would be based on a slimmed-down MEB architecture that is currently being developed by Cupra under the name MEB-Entry. Cupra applied for this “job” in Wolfsburg and was awarded the contract. The production of the small Stromer also goes to Spain. For this purpose, a corresponding production is set up in Martorell, the hometown of Seat. All of this suggests that the Seat brand does have a future, albeit not an all-electric one right away. After all, you also want to be able to serve markets that are still a little behind when it comes to e-mobility – Spain, for example. (SPX)

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