Getty Images is known for its famous library of images that news organizations, marketers, and other content creators leverage for their content. Today, Getty integrates this library into its AI image generator.
On Monday, Getty Images unveiled Generative AI by Getty Images. This generative AI tool generates images with content sourced solely from Getty Images’ extensive creative library, with full compensation for commercial use, according to the release.
The images generated will benefit from Getty Images’ standard royalty-free license, which assures customers that their content can be used without fear of legal repercussions.
Contributors whose content was used to train the models will be compensated
The Getty Images generator also stands out in that contributors whose content was used to train the models will be compensated.
“We are excited to launch a tool that harnesses the power of generative AI to meet our clients’ business needs while respecting the intellectual property of creators,” said Craig Peters, CEO of Getty Images.
The tool was formed by leveraging part of Nvidia Picasso, a model for generative AI specializing in visual design, and the Edify model architecture, according to the release.
Direct competition with Adobe Firefly
Getty Images customers can now activate Generative AI by Getty Images on the Getty website by requesting a demo.
The tool’s launch follows Getty Images’ recent lawsuit against Stability AI, the creator of Stable Diffusion, for using its images to train models without Getty Images’ permission.
This tool tackles one of the most difficult problems with AI-generated images, which is that models like DALL-E train their generators on content from across the internet, meaning that aspects of the creators’ art are used in new works without any compensation.
Adobe has also tried to solve this problem with its AI image generator, Adobe Firefly. The Firefly model is trained using Adobe Stock Images and public domain content with expired copyright, and contributors will receive royalties for any content used to train the Firefly commercial AI model.
Source: “ZDNet.com”