Evry, September 15, 2022 – Global Bioenergies takes stock of its situation and outlook in a representation of four horizons, each corresponding to a volume and a production cost on the one hand, and to one or more target markets on the other. go.
The first horizon consisted in the conversion of renewable resources into isobutene and derivatives, on the scale of a few tons per year. Production was carried out using the industrial demonstrator installed in Leuna, Germany, which has now been dismantled. These volumes made it possible to carry out numerous process validation tests, but the production cost was too high to allow the marketing of isobutene or its derivatives as such. However, a marketing approach has been identified: isododecane, a derivative obtained by combining three molecules of isobutene, constitutes the basis for the formulation of all long-lasting eye and lip makeup. It is systematically the first ingredient in proportion, and is not substitutable, to date, by other compounds. The Company has moved down the value chain to the end customer, and has produced the first make-up range combining long-wear and more than 90% naturalness. This is how the LAST® brand was born.