We confirm our commitment to locking the prices of our two mobile plans until 2027, declares Nicolas Thomas, general director of Free, in Le Parisien. The two main Free packages, symbolically set at 2 euros and less than 20 euros since their launch in 2012, will remain frozen at the same level for 3 years.
Free Mobile cuts prices with two packages. Le Figaro, January 10, 2012. The fourth operator keeps its promises with two no-obligation launch offers, one unlimited at 19.99 euros per month, the other for one hour at 2 euros. A discount is reserved for Freebox subscribers.
More than 10 years later, if Free Mobile offers an additional intermediate package, 12.99 euros, and options (such as the 1 GB Booster) whose price has increased slightly, the two flagship and historic offers still display the same prices, and always a discount for Freebox subscribers: the free social package, and the unlimited 5G package 15.99 euros, or even 9.99 euros for Freebox Pop subscribers.
The good news, therefore, announced this Tuesday, January 9 in The Parisian: We confirm our commitment to locking the prices of our two mobile plans until 2027, announced Nicolas Thomas, general director of Free.
Win customers to avoid price increases
How is this possible, in an ultra-competitive market, where all operators (Orange, SFR, Bouygues) are forced to increase their monthly subscriptions by 1 to 3 euros since the Covid-19 health crisis. There are no other solutions to cope with energy costs and continue the heavy investments we are making in order to deploy 5G and fiber, explained one of the operators in question to Parisianthe end of the year 2023.
We too are subject to energy costs, which has a significant impact on our margins, declares Nicolas Thomas. But maintaining prices at historical rates allows them to gain market share, more and more customers (15 million mobile subscribers, according to The Parisian, including 1.4 million more over the past 2 years). And the Illiad group is choosing to cut costs ever more, with in-house advisors and technicians, investments in networks to avoid price fluctuations, switching off unused frequencies intermittently or at night, etc.