Generative AI is changing the professions and missions of professionals, including online advertising. A growing number of companies are turning to generative AI to support their business and marketing goals.
For example, Meta just added generative AI tools to its ads, and Bing introduced ads to its popular AI chatbot Bing Chat. And here in turn Google enters the dance.
AI has always been part of Google Ads, but today Google is introducing new generative AI to the platform.
Add a conversational experience to Google Ads to help businesses launch their campaigns
In detail, it’s about adding a conversational experience to Google Ads to help businesses launch their campaigns faster and more effectively. With this tool, businesses can ask Google’s AI for ideas to kick off their creative projects and even ask it to generate keywords, titles, descriptions, images and other campaign assets, according to Google.
Google is also bolstering its automatically created assets (ACAs), which use content from a company’s landing pages and ads with generative AI. Now ACA will be able to create and tailor Google Search Ads based on what the user enters in the search query.
For example, Google explains that if someone searches for “care for dry and sensitive skin,” Google AI can use a company’s content and existing ads to create a new query that better matches the search.
Google
Help consumers find what they need more easily
In this case, the revised ad title would say “Sooth your dry, sensitive skin” to better match the search.
Personalized ads can help businesses reach their audience better and consumers find what they need more easily. Manipulating headlines to say what the user wants to hear, however, raises the question of whether the ad is actually tailored to the user’s needs or if it is simply presented as such.
Finally, Google is integrating generative AI into Performance Max ad campaigns to help businesses create personalized assets. This feature will also be available in the new Google Ads conversational experience.
Source: “ZDNet.com”