Google wants to do away with misleading results and wants to focus on original content.
For the American giant, the objective is to allow Internet users to find ” content made by, and for, people “.
New for Google Search
Initially, Google assumed that many of us have experienced the frustration of visiting a web page that seemed to contain what we were looking for, but ended up not meeting our expectations (at all). The firm therefore wishes to refine its search engine so that the results displayed are as relevant as possible.
It is not uncommon indeed to find yourself faced with content that does not even seem to have been created for or by a person.
In order to optimize the search results displayed by Search, Google has already developed hundreds of updates. As of the coming week, the group will implement a series of improvements concerning its search engine, in order to facilitate the discovery of useful content created by and for people. Content created by bots, often made from a stammering translation, should therefore be relayed at the bottom of the ranking.
Google wants to weed out low-quality content
This update will work in concert with another optimization already deployed by Google and will continue to improve gradually. It’s about product testing. ” These launches are part of a broader and ongoing effort to reduce low-quality content and make it easier to find authentic and useful content. “says Google.
The Mountain View firm will also track various content that has been created primarily to rank well in search engines rather than to help or inform people. The American giant promises that Internet users will see more results containing unique and authentic information, “ so you’ll be more likely to read something you haven’t seen before “.
For now, only the English version of Google Search is affected by this update.
Source : Neowin
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