In an interview for the Wall Street Journal, Google CEO Sundar Pichai revealed the company’s plans for Bard, its new conversational AI. Just like Microsoft, which has just integrated ChatGPT with Bing, the Mountain View company wants to include its AI in its search engine.
In the new AI race, Microsoft already enjoys a considerable lead over other big names in Tech. Thanks to its $10 billion investment in startup OpenAI, the creators of the conversational AI phenomenon ChatGPT, the American giant has taken pole position.
Because, Microsoft has already started to integrate artificial intelligence of OpenAI in its products, particularly within the Edge browser and the Bing search engine.
Bard is still far from competing with ChatGPT
For its part, Google is still far from having reached this crucial stage. The Mountain View firm has just presented Bard in February 2023, its direct response to ChatGPT. Like his rival, Bard introduces himself as an LLMa large language model, with the difference that it is based on a light and optimized version of LaMDA (Google Model’s Language for Dialogue Applications).
Only for now, Bard is nowhere near rivaling ChatGPT’s skills. Google is aware of the backlog against its competitor, the company having asked its employees to work overtime so as not to be on the sidelines any longer.
Integrating Bard into Google Search, the next step
While all efforts are currently focused on improving its AI, Google does plan to integrate it into its search engine.. In any case, this was confirmed by Sundar Pichai in an interview for the Wall Street Journal.
“The opportunity space, if any, is larger than before […] Will people be able to ask Google questions and interact with LLMs in the context of search? Absolutely”, assures the CEO.
Also read: Meta will launch its own ChatGPT and Bard rival in December 2023
Casually, it will be a revolution for Google. It must be said that its search engine has not experienced major upheavals for years. At the same time, why change a formula that yields no less than $162 billion a year to the company from ad revenue?
Well, the integration of ChatGPT in Bing is a total game-changer.. With the arrival of AI, Bing surpassed 100 million users for the first time in its history, and this number continues to grow. Microsoft’s CEO has already unveiled the company’s ambitions: 2 billion dollars earned for each market share obtained on the research segment. A serious threat to Google’s livelihood.