A change implemented this week on Google would have shaken up SEO, with a focus on content created by AI.
Many professions fear for their future with the emergence of artificial intelligence. And at the forefront of these people, we obviously find editors and all those who base their activity on written content. On this issue, tech giants, including Google, said they wanted to do their best to avoid the invasion. But we would have stayed at the simple stage of words, especially when we see how referencing has recently changed.
A change in politics…
Google, which controls the largest share of the internet search market, generally tries to be transparent about how it references content to provide answers to its users. This is what he has just done once again, by announcing an update to his definition of “helpful content”.
And the least we can say is that the father of Bard, and the creator of the next Gemini language model, is playing the AI card to the fullest, as if to help you in your research. Whereas until recently, useful content was considered to be created “ by people, for people ”, the definition has now been changed to mean “ original and useful content in search results “.
…for a change in the referenced content
In short, Google’s new policy could be summed up by the idea that, whether created by man or by AI, as long as the content is good, it should be valued. Enough to scare many creators in the future, with AI that promises to be more and more sophisticated. Especially since, as noted by the media Business Insiderthere are already a number of people complaining on the internet about the drop in their traffic in recent weeks, to the benefit of competitors using AI.
If changes in Google’s policy have already in the past been able to affect website traffic, many say they have never observed a decline of such magnitude, which can range from 50 to 80% in less than one week. To the point of raising fears of a loss in the quality of general production in the future.
“ I have long, well-written, well-researched content filled with original images that LOSE to […] 500 words generated by AI… Google is apparently forcing publishers to generate AI spam or die », complains a speaker cited by Business Insider. So, a simple adaptation phase, or a (bad) revolution to come?
Source : Business Insider
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