Google introduces a major evolution in its search engine: soon in France?


Samir Rahmoun

December 06, 2022 at 3:35 p.m.

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Google Logo © Mitchell Luo / Unsplash

© Unsplash

Google’s search engine incorporates a novelty that should appeal to its many users: the arrival of continuous scrolling, like TikTok.

Google adapts to the times and sets up, in response to a search on its engine, a page with continuous scrolling, which allows the Internet user not to have to change pages. For the moment, this innovation is only available in the United States, for searches in English. A first step before globalization?

A more modern search engine

Exit so pages 2, 3, 4 to infinity. Google also wants to keep the attention of Internet users, who are increasingly fed up with the endless scrolling of Reels on TikTok or Instagram. The firm has thus just set up a new display mode in the United States which sends its pages back to the closet, each comprising 10 proposals.

This new system therefore makes it possible to scroll on a single page of results which will display as the mouse scrolls the equivalent of 6 search pages. It only happened after this 6e milestone that it will be necessary to click on the “See more” button.

A small revolution for the PC format, this feature has actually existed since October 2021. You will surely have noticed it, but during a Google search on your smartphone, you already benefit from this continuous scrolling, although the latter cannot integrate than the equivalent of 4 pages.

Towards a revolution in SEO?

As we told you above, Google has not yet communicated about a possible global generalization of this new display mode. But starting from the fact that continuous scrolling is now available on smartphones in France, we can imagine that it will eventually arrive here.

This novelty could well have an interesting impact on web referencing. While previously, the Internet user could tend to stop at the proposals on page 1, or even, at most, on page 2, there are fewer psychological barriers here to simply look at the lower results on the same page, although the latter is longer. What offer visibility to many more actors on the Web?

Google Chrome

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Google Chrome

  • Very good performance
  • Simple and pleasant to use
  • A secure browser

Complete and fluid, Google Chrome stands out as a free reference for web browsers and is in an excellent position against other flagship applications such as Mozilla Firefox and Microsoft Edge (formerly Internet Explorer). To complete its Windows, Mac and Linux version for computers, the Californian firm also offers a mobile version compatible with Android and iOS.

Complete and fluid, Google Chrome stands out as a free reference for web browsers and is in an excellent position against other flagship applications such as Mozilla Firefox and Microsoft Edge (formerly Internet Explorer). To complete its Windows, Mac and Linux version for computers, the Californian firm also offers a mobile version compatible with Android and iOS.

Sources: Neowin, Techcrunch



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