Google is in a race against ChatGPT and Microsoft

Monday, February 6, Google unveiled its response to ChatGPT, the conversational robot that has been causing a sensation for several weeks with its texts imitating human syntax. The online search leader made the surprise announcement two days before a conference already scheduled for Wednesday on its artificial intelligence (AI) strategy. Coincidence of the calendar, we learned a few hours later that the creator of ChatGPT, OpenAI, would give a press conference on Tuesday to explain its partnership with the digital giant and rival of Google, Microsoft…

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This effervescence shows the importance that major Web companies now attach to AI. “This is the beginning of an arms race, comments in a note Dan Ives, financial analyst at Wedbush Securities. Despite recent layoffs in the tech sector, we expect to see billions of dollars invested in the AI ​​industry over the next twelve to eighteen months, to unlock the potential of technologies like ChatGPT. Internet users and businesses. »

Concretely, Google launched Bard on Monday, a conversational robot capable, like ChatGPT, of answering questions or obeying instructions by producing text. This one promises to offer information “updated” from the web, unlike ChatGPT, knowledge of which ends in 2021. But Bard will not be available for open access until ” a few weeks “, after a trial phase by “trust testers”.

Present yourself as a pioneer

However, Google is already announcing its integration into its powerful search engine: if a user asks Google: “Between the piano and the guitar, which is easier to learn, and how long does each take to practice?” », he will be able to read a few response paragraphs produced by the robot, then he will find below the list of classic links to Web pages.

Faced with the small San Francisco company OpenAI, at the heart of the media echo around the rise of artificial intelligence in recent months, Google is keen to present itself as a pioneering company in the field. Bard relies on LaMDA, a chatbot developed in 2021, she writes. Google also recalls being behind Transformer, the technology that, in 2017, launched the new wave of major language models like OpenAI’s GPT-3, on which ChatGPT is based.

The Mountain View group also has its own software capable of generating images from text, called Imagen and a competitor to OpenAI’s DALL-E. The online search giant has long been working on ways to improve its engine using AI, by mixing conversations, images or videos, as well as translation. Finally, Google recalls having, in 2014, bought the nugget DeepMind, which has just announced for 2023 Sparrow… another conversational robot.

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