Google has started deleting its famous cookies which allow you to track an Internet user’s browsing.
In our time when Internet users are more worried about the confidentiality of their data and where governments (particularly in Europe) are becoming more careful, cookies can appear like surveillance tools from another age. And Google understands this well. The Mountain View firm announced the deletion of third-party cookies last December. And this desire is now beginning to materialize.
The beginning of the end for cookies
That’s it, 2024 will be the year that Google abandons tracking cookies! For years, these tools have allowed companies to know the substance of searches carried out by Internet users on the Google search engine, in order to know what kind of advertising to offer them subsequently.
And the American giant is already starting the deletions. He has just announced that 1% of Google’s 3.3 billion users (or around 30 million people) are no longer tracked by these instruments. The lucky ones selected will see a window describing the “Tracking Protection Plan.” »And this process will continue throughout 2024, with intensification planned for the second half of the year.
Google isn’t giving up on tracking
Google, a company that respects privacy then? Not exactly. Because if cookies will sink into the limbo of history, society will continue to see what Internet users do. The new tools available to Google will be incorporated directly into Chrome, which is by far the most used browser on the planet.
And if Google will no longer track people individually, it will continue to track all Internet users, categorizing them according to their interests, which will still make it possible to generate data intended for advertisements. Enough to justify goodwill for Google with major international regulators, without losing a lucrative business?
Source : BFM TV
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