“Granfluencer”
The seniors are conquering social media
Earning money with social media – only the “boys” can do that? Are you kidding me? Are you serious when you say that! These social media stars show that you can also become famous as a pensioner on Instagram & Co.
More and more teenagers are now specifying “influencer” as a career aspiration – but their grandmothers and fathers have also recognized the appeal of Instagram, TikTok & Co. and are using the platforms more and more often to set up their own business there.
“Granfluencer”: This is what makes social media seniors so popular
Anyone who thinks that senior citizens use social media at most to post cat pictures or to subscribe to their grandchildren is wrong: whether gardening tips, fitness tutorials or makeup looks, the internet-savvy senior citizens are just as diverse as theirs young pioneers: inside. In the video we introduce you to some particularly popular “Granfluencers”.