L’Armoire de Bébé, the LDLC Group brand which has been shaking up the codes of the childcare market since 2015, is opening its first store in Lyon on February 4, 2022. Located in La Croix-Rousse, this new point of sale is the third store of the region, after Limonest and Villefranche-sur-Saône, and the sixth in France. Based on the City concept developed for the first time in Villefranche-sur-Saône in September 2021, L’Armoire de Bébé Croix-Rousse offers a selection of 1,400 trendy references over 70m
2
. This opening marks the first stage of the brand’s development in 2022.
AN IDEAL LOCATION TO ATTRACT CITY Dwellers
After several openings in France between 2018 and 2021, L’Armoire de Bébé returns to its native region with a store dedicated to Lyonnais. Thanks to the lively, bohemian and family life of the Croix-Rousse district, the brand wants to strengthen the proximity with its customers and to establish real human exchanges in its concept store of 70m
2
.
“With this new store, we want to meet a more urban clientele and offer them everything they need to equip themselves before and after the baby’s arrival, decorate the children’s room, make nice gifts, etc. without her having to leave her neighborhood,”
says Marion Gilly, manager of L’Armoire de Bébé and the Croix-Rousse boutique.
The new Lyon location comes in addition to the shops already present in the region: that of Limonest, with a format of 500m
2
and a very diversified offer of products on site, and that of Villefranche-sur-Saône, on a City format. It also relies on the lrobedebebe.com website, which offers all of the brand’s references in just a few clicks. Thanks to its multiple channels, L’Armoire de Bébé meets the needs of different types of customers by providing them with solutions adapted to their lifestyle.
A PLURAL OFFER TO PREPARE FOR THE ARRIVAL OF BABY
Thanks to a customer journey designed to live an experience from the child’s point of view, parents will discover 1,400 references in this new store, through the different universes offered: stroller, car seat, food, decoration, plush & cuddly toy, awakening & toy, small clothes, hygiene and safety. On site, a team of 2 professionals trained in the needs of young parents answers all their questions and reassures them in their journey.
“Although L’Armoire de Bébé puts its suitcases in smaller spaces, we are committed to offering the quintessence of our Internet offer in store, whether technical products, decoration references, toys, toiletries, security, textiles , luggage storage, etc. Customers will find as many universes there as in our other stores, and the entire web offer available in store within 48 or 72 hours. Our development combining web and retail is 100% supported by Laurent de la Clergerie, President of the LDLC Group and founder of L’Armoire de Bébé”.
says Marion Gilly.
Workshops will also be offered throughout the year to prepare clients for the arrival of their child. The latter will be able to learn the art of babywearing or even receive advice on how to decorate their newborn’s room.
2022: LAUNCH OF A OWN BRAND AND HEXAGONAL MESH
In 2022, L’Armoire de Bébé is pursuing its development strategy around two axes. The brand plans to open 4 to 5 stores, according to its two concepts — in the commercial area or in the city center — in order to establish its presence in France and get closer to its customers. This will expand the retail team with 2-5 hires per store.
The childcare specialist announces the launch of its own Naissance brand, with responsible, aesthetic and well thought-out textile products made in the European Union. Distributed since the beginning of January on the brand’s website and in all its stores, the new brand consists of diaper bags, toiletry bags and health record covers. The collection will be expanded in the coming months.
Useful information :
Address: 37 Grande Rue de la Croix-Rousse – 69004 Lyon – 04 27 46 60 84
Opening hours: Tuesday to Saturday from 10 a.m. to 7 p.m.
GROUP PROFILE
The LDLC Group was one of the first companies to launch online sales in 1997. Today, a specialized multi-brand distributor and a major player in e-commerce on the IT and high-tech market, the LDLC Group targets a clientele of individuals (BtoC) and professionals (BtoB). It carries out its activities through 15 brands, has 7 merchant sites and has nearly 1,000 employees.
Several times rewarded for the quality of its Customer Relations, recognized for the efficiency of its integrated logistics platforms, the LDLC Group is also developing a network of own or franchise stores.
Find all the information on the site
www.groupe-ldlc.com
NEWS
Investor Relations / Press |
This post has the “? Actusnews SECURITY MASTER” service.
– SECURITY MASTER Key:
xmhrZ5Rsl23Kl2prZMiZbZaUbJhnw2SbamfLxGmamJ2UaG2TlJyVa5fKZnBklmVu
– To check this key:
https://www.security-master-key.com.
Regulated information:
Inside information:
– Other press releases
Full and original press release in PDF format:
https://www.actusnews.com/news/73108-groupe-ldlc-040222-opening-wardrobe-de-bebe-a-lyon.pdf
© Copyright Actusnews Wire
Receive the company’s next press releases free of charge by email by subscribing to www.actusnews.com