L’Armoire de Bébé is strengthening its presence in the south of France with the opening of a new store in the heart of Avignon, a few steps from the iconic Palais des Papes. With this new location, the brand confirms its desire to strengthen proximity with its customers and to establish real human exchanges in its concept store of 86m
2
. This is the 3
e
store in City format (to be located in the city center) after Lyon Croix Rousse and Villefranche-sur-Saône, out of a total of 8 stores located throughout France.
A plural offer in a city concept
The City format allows an undeniable proximity due to the location of the shops, without sacrificing the plurality of the offer which is the strength of L’Armoire de Bébé. All worlds of childcare are represented: strollers, car seats, baby meals, toiletries, decoration, furniture and early learning toys… The brand unearths the best of the world of childcare, by mixing trendy brands, leading brands and creators around the world. A total of more than 1,500 references rub shoulders in this new boutique with polished decor and a warm atmosphere.
kid-friendly
in order to offer customers a unique shopping experience.
This new location is also based on the lrobedebebe.com website, which offers all of the brand’s references. L’Armoire de Bébé is positioned as a benchmark player in the world of childcare and meets the needs of different types of customers by providing them with solutions adapted to their lifestyle.
Customer support as a driving force
L’Armoire de Bébé puts its expertise in early childhood at the service of its customers, and thus places advice and support at the heart of its growth strategy. Each store has an advice centre, which allows us to be as close as possible to customer requests. Whether it’s creating a birth list, a demonstration of a technical product such as a car seat or stroller, or help in choosing an item, all the advisers in the store are trained to best answer the questions of parents and future parents, when they need it. And because the support does not stop at the choice of a product, workshops are also offered in stores throughout the year, to prepare parents for the arrival of their child. The latter can, for example, learn the good practices of physiological babywearing or receive advice on breastfeeding from certified instructors. In 2023, L’Armoire de Bébé will continue to implement its development strategy. The brand plans to open 2 stores in the first half of 2023, following its two concepts – in the commercial area or in the city center – in order to establish its presence in France and get closer to its customers. The website meanwhile continues to expand and develop to better inform and support customers.
Useful information
The Baby Wardrobe Avignon
19 Rue des Marchands, 84000 Avignon – Tel: 04.27.46.60.83
Open Tuesday to Saturday from 10 a.m. to 7 p.m.
GROUP PROFILE
The LDLC Group was one of the first companies to launch online sales in 1997. Today, a specialized multi-brand distributor and a major player in e-commerce on the IT and high-tech market, the LDLC Group targets a clientele of individuals (BtoC) and professionals (BtoB). It carries out its activities through 15 brands, has 7 merchant sites and has more than 1,000 employees.
Several times rewarded for the quality of its Customer Relations, recognized for the efficiency of its integrated logistics platforms, the LDLC Group is also developing a network of own or franchise stores.
Find all the information on the website www.groupe-ldlc.com
NEWS
Investor Relations / Press
Margaux Rouillard / Marie-Claude Triquet
[email protected] – [email protected]
Such. : 04 72 18 04 93
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