A few days ago, we learned thanks to the last financial statement of take two that Grand Theft Auto 5 had crossed the 165 million sales mark, and if the game is therefore doing very well, it is currently time for partnerships of all kinds for many games like Fortnite, just to put a little butter in spinach. Nevertheless, it would seem that the title of Rockstar Games is a little more demanding than the others as far as collaborations are concerned.
GTA 5, a world of its own
If you play GTA 5, you know thatit is truly a game with its own world. Everything was built from A to Z with its own store signs, its own brands like iFruit and other products such as Sprunk that make the world of GTA. And that’s one of the main reasons why we don’t see any real trademarks in the title.
It was during an interview with GamesIndustry that Take-Two CEO Strauss Zelnick opened up about the game’s far fewer collaborations compared to other behemoths like BR Fortnite or Warzone. According to him, the world of GTA is a fictional world, and introducing real brands into it is complicated because they have to be truly iconic, but also have to be able to fit perfectly into the game world. some financial gain, “monetization happens on its own“, and the game doesn’t really need that to make money.
Furthermore, he considers that GTA 5 is not necessarily a game that lends itself to this and in which players will expect to see lots of pubs, unlike a sports game like the NBA or in the latter, the presence of sponsors and other collabs is all the more normal.
Developers on the lookout for GTA 6
Despite the great success of GTA 5 with its more than 165 million sales worldwide, in this same interview, Strauss Zelnick wanted to send a fairly clear message about the expectations of players vis-à-vis the next opus GTA 6.
If its development has been recently formalized and we all know that it is eagerly awaited by the community, the developers are not resting on their achievements and are working harder than ever to ensure that the game is up to the task, if not. is more, of its predecessor. For this, nothing better than to study the current market and consumer expectations, but also to use Metacritic.
In this statement, we understand that despite the great success of GTA 5, Rockstar Games seems more determined than ever to make GTA 6 an experience just as crazy if not more than the one released in 2013.