Gucci Beauty makeup brand arrives at Sephora

The make-up brand launched by Gucci is about to land in October at Sephora and on sephora.fr. And this is clearly THE good news of the day!

Gucci made a big splash by announcing in 2018 to launch its own makeup brand. Gucci Beauty, imagined by Alessandro Michele (creative director at Gucci), however remained very inaccessible. Make-up products were in fact only available on the Internet. More recently, since March 2020, we can find the brand at Galeries Lafayette Haussmann. And today, a new big brand is about to welcome Gucci Beauty.

That's excellent news ! Gucci Beauty is coming soon to Sephora. First available on sephora.fr – from October 20 -, the make-up brand will also be arriving in physical stores. The date is set at 23 october, and this will be done at the store Sephora Opera. Another Parisian point of sale, you will tell us, but perhaps the offer will extend in the months to come to all of France. In any case, this is what we hope for in view of the products offered by the brand, each more enviable than the next,

An inclusive luxury brand

Gucci Beauty does not only focus on great products and packaging. The brand has also put the package on its advertising campaigns supporting its values. Because if Alessandro Michele has only one message to convey, it is that of promoting new models of beauty. The Maison's creative director makes a point of showing a certain diversity through his various advertisements. For the promotion of Gucci Beauty lipsticks for example, he did not hesitate to put forward an old lady, or even a young man. We love the initiative as much as the rendering!

Read also: And the 4 hair color trends for winter 2020 are …

To see: Noholita confides in body shaming

Video by Laetitia Azi