The iPhone 14 Pro is very expensive, the iPhone 15 Pro should be even more. In return for material innovations, its price could soar.
Another price increase with the next generation of iPhone at Apple? According to analyst Jeff Pu, of the investment company Haitong International Securities, a price increase is to be expected, at least for the iPhone 15 Pro and iPhone 15 Pro Max.
Significant design changes?
According to him, the new hardware brought by the Cupertino company to the Pro configurations of the series will justify a higher selling price. As a reminder, previous reports indicated Apple’s desire to differentiate its iPhone Pro even more deeply from classic models and to offer an even more upscale experience.
The iPhone 15 Pro and iPhone 15 Pro Max could be equipped with a titanium chassis, physical buttons better integrated into the body of the device with haptic feedback, display thinner borders around the screen, embark a new SoC A17 and a greater amount of RAM, as well as getting a periscopic telephoto lens improving the optical zoom capabilities.
The two devices should also keep Dynamic Island for the front optics, while the switch from the Lightning port to USB-C should take place this year.
A stable price in the USA in recent years, but not in Europe
With all these new features, it seems extremely likely that the bill to buy an iPhone 15 Pro will become even higher than for previous generations, especially since inflation has been very high for many months.
In the United States, Apple has not increased the price of the Pro models of its iPhone for several years, but the country should not escape this time. That means the iPhone 15 Pro will top the $1,000 token price, given that the iPhone 14 Pro started at $999 in its least ambitious configuration.
In Europe and other markets around the world, Apple has steadily raised prices, catching up with the rising value of the dollar. This has now stabilized, but we do not know how the Apple brand will apply the exchange rates. The release of the iPhone 15 Pro is scheduled for September 2023.
Source : MacRumors
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