Hasbro: BofA goes to purchase


(CercleFinance.com) – Bank of America announced on Friday that it had raised its recommendation on Hasbro shares from ‘neutral’ to ‘buy’, with a price target raised from 70 to 80 dollars.

‘We do not believe that current consensus forecasts fully take into account the success of Hasbro’s strategy in digital games thanks to Monopoly Go!’, explains the broker in a note.

BofA also says it sees encouraging signs in games and toys, after Costco recently reported that toys topped its non-food sales in April and May, a first since last November.

Also mentioning the stability of the Magic card activity, the broker believes that this favorable dynamic should continue during the 2025 financial year.

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