(AOF) – Hasbro, whose action is expected to fall at the opening, announced that it anticipates results below expectations for the fourth quarter. The American toy giant has also announced its intention to cut around 15% of its workforce worldwide this year, against a backdrop of falling demand. The American firm anticipates earnings per share of 1.29 to 1.31 dollars on an adjusted basis, against 1.52 dollars of FactSet consensus. Net loss is expected between 93 cents and $1 per share.
Sales are expected to fall 17% to $1.68 billion, against the consensus of $1.92 billion. The company had already lowered its annual revenue forecast in October.
“Hasbro’s consumer products business underperformed in the fourth quarter amid a challenging holiday consumer environment,” despite strong growth for digital games and other areas, according to chief executive Chris cocks.
The group also said layoffs and ongoing investments in systems and supply chain will keep the company on track to meet its target of $250 million to $300 million in cost savings. by the end of 2025. But until then, Hasbro is going to have a turbulent time.
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Series of laundry innovations
These innovations are surfing on the development of consumers’ ecological concerns. Thus the flagship brand of Procter & Gamble, Ariel, has launched a range comprising 40% more plant ingredients than conventional products. The brand, leader in the sector in France with around 24% market share, also relies on cardboard containers for its capsules. The latter often concentrate innovations because they constitute a very dynamic segment, with increases in value more than twice as high as the increase in the market as a whole.
Skip, a brand of the Unilever group, has also chosen the French market to launch a preview of new capsules and all-cardboard packaging. The Henkel group with its Le Chat brand has launched a detergent in the form of bars that reduce the use of plastic.