(Boursier.com) — HARMAN International announces today that it has entrusted Havas the communication of all of its brands and territories. The international and multi-disciplinary scope covers integrated marketing solutions for all of HARMAN’s businesses and brands, including iconic consumer lifestyle brand JBL, home audio brand Harman Kardon as well as products, HARMAN’s B2B technology services and solutions for automakers and enterprises worldwide.
Havas will offer a global and fully integrated solution that brings together brand strategy, creation, content, media and production, as well as support in social networks and influencer marketing.
Havas will apply its integrated village model, proposing a global alignment strategy across all markets and disciplines, while maintaining creativity and agility at the local level. Dedicated teams will work from Europe, Asia, North and South America.
Havas’ expertise in production, data experience, the creation of meaningful content, economies of scale, as well as consulting and media performance on all media, were important considerations in their choice. Part of Havas’ mission is to take the JBL brand to the next level in consumer activation.
The new technologies, tools and platforms of the Havas Group, as well as its data-centric strategic approach, reduce complexity, making it possible to consolidate HARMAN’s agencies.
©2022 Boursier.com