here is the most advantageous brand for saving money, according to a survey

Did you know ? It was in 1954 that the very first loyalty card was created in France and the store to have launched this customer loyalty program is Fnac! At the time, the brand had launched a never-before-seen loyalty program, presented in the form of discount voucher books for the biggest spending customers. The concept of loyalty cards will then be democratized by department stores and oil companies at the end of the 1960s then adopted in the world of mass distribution in the 1980s.

Since then, millions of us have owned dozens of loyalty cards, one for each brand or store. While some continue to collect them in their wallets, others have chosen to rely on dematerialized versions thanks to smartphone applications which bring together all of your loyalty cards displayed in virtual format.

Loyalty card: a drop in immediate discounts observed in the midst of inflation

Faced with inflation and therefore the decline in purchasing power, it is now legitimate to ask whether loyalty cards are really advantageous and if they really allow us to save money. The panelist specializing in consumption, NielsenIQ therefore decided to carry out a study on these famous cards. First observation: major brands have recently changed the general operation of their loyalty cards… leading to a 6% drop in immediate discounts.

Thanks to numerous commercial operations, large brands, on the other hand, succeed in increasing the number of virtual batches, namely compounds by the consumer by purchasing several identical references, for a small reduction. The study thus reveals 9% of promotions from loyalty cards are carried out through prize pools48% in virtual lots and 27% in immediate discounts.

Carrefour, Auchan, Intermarché: an update on the advantages of the loyalty card

Among the brands with the best offers linked to the loyalty card we find Crossroads. The retail giant offers discounts of up to -80% on products in the catalog as well as a 10% discount when joining the loyalty program. Loyalty card holders Auchan can benefit from 34% of the amount of their purchase in prize pools, after having purchased a selection of products indicated in stores. We note that they are also offered €10 for their birthday.

For his part, Intermarché further highlights its distributors by offering a 10% reduction thanks to the loyalty card, all on 1,800 selected products. Opposite at Super Uwe know that those who possess the famous U card benefit in particular from “Jeudis Plus”, promotions of up to 34%, every Thursday.

Lidl: the best loyalty offer on the French market?

Once again, Lidl rises to the top of the ranking since it is the brand with the most advantages with the loyalty card (which is also entirely digital and can be created on the eponymous application). This card Lidl Plus simply allows discounts of 15 to 60%, depending on the departments.

Finally, there are also some very good deals at Leclerc since the beneficiaries of the loyalty card are entitled to a 10% discount on tickets on a new fresh section, every week. It doesn’t stop there because every Wednesday, it is possible to benefit from up to 34% reduction in tickets on a selection of products. On Thursdays and Fridays, however, there is an immediate 34% advantage over a selection of national brands.

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