The brand pulled out of social media last week for a good cause. Find out the reason for this disappearance!
You may have noticed it this weekend while browsing the internet: Lush has deserted a large part of its social networks since the Friday 26 November 2021, “until these platforms become a safer environment for the people who use them” specified the sign on its site. Indeed, it will no longer be possible to find the brand, whether on Instagram, Facebook, TikTok or even Snapchat. If the accounts of the 48 countries where it was present are currently inactive, they all display the same message. This is how we understand that the brand took this radical decision for the good of the Mental Health of its customers.
Lush accounts now display a single message: “Escape!”. Through it, we deduce that the brand is withdrawing from social networks in order to protect its subscribers and customers from the harmfulness of Instagram, Facebook, TikTok or even Snapchat. It must be said that between harassment, fake news, and retouched photos, social networks can have a negative impact on young people; thus increasing the rates of suicide, depression and anxiety. Jack Constantine, inventor and chief digital officer Lush, said in a press release: “As a creator of bath bombs, my priority is to offer products that help to disconnect, relax and take care of one’s well-being. Social networks have become the antithesis of this goal, with their algorithms designed to keep people scrolling forever, without taking a single moment to disconnect and relax. “
“It is our duty to act”
By taking such a decision, Lush intends to do well move things. “Just as we wouldn’t meet you in a dark and dangerous alley, some social networks increasingly appear to us as places that no one should be encouraged to go to. Things have to change.” can we read on lush.com. The brand hopes that the social networks of Instagram, Facebook, TikTok and Snapchat will eventually improve their functioning, but also that laws will be put in place internationally to stop bad practices. “But we cannot wait. We feel it is our duty to act on our own to protect our customers from the dangers and manipulations to which they expose themselves when they seek us on social networks.”
Lush, who specified to disappear from Instagram, Facebook, TikTok and Snapchat, will however remain present on Twitter as well as YouTube. However, the brand specifies that it does not expect its customers to subscribe or like their posts at all costs.