PARIS, March 8 (Reuters) – Investment group HLD said it is entering negotiations with L Catterton, the private equity firm backed by LVMH LVMH.PA CEO Bernard Arnault, to acquire a majority stake in ba&sh fashion company.
Ba&sh, founded in 2003, describes itself on its website as a fast-growing affordable high-end fashion brand that designs and manufactures women’s clothing.
“The development potential of ba&sh is very important, whether in terms of geographic expansion or with the marketing of new product categories,” said Cédric Chateau, partner at HLD, in a press release.
(Sudip Kar-Gupta report; French version Elena Vardon, edited by Blandine Hénault)