H&M continues the overhaul of its makeup range with a new capsule of lip products. Ultra-pigmented and hydrating lipsticks and pencils that adapt to all skin tones.
The collaboration between H&M beauty and make-up artist Raoúl Alejandre continues with the launch of a second capsule. The makeup artist to the stars, who works with Zendaya, Angelina Jolie and Anne Hathaway, is the artistic director of a new line of lip products. An ultra-desirable collection, with elegant packaging, multiple colors and finishes, which is designed for adapt to all skin tones.
H&M Beauty X Raoúl Alejandre: over 70 lip products
To see the images of the campaign, this line of 76 lipsticks and lip pencils has nothing to envy of luxury brands. On the program: 3 different lipstick finishes (satin, luminous matte and velvety matte) and formulas enriched with hyaluronic acid, vitamin E, squalane and shea butter, designed to provide maximum intensity to the lips without drying them out.
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Only problem: the lipsticks are designed to be refillable but, the refills being launched a little later in the season, you will have to wait a little to buy a refill of your favorite lipstick. In terms of price, the brand offers an ultra-accessible offer: count on between €5.99 and €12.99 per reference.
Tips from make-up artist Raoúl Alejandre for using the new H&M Beauty lipsticks
“I love the pigmentation and enriched formulas of this range. Their affordable prices give everyone the opportunity to use these products. To create a unique lip color, I like combine three different shades. When I’m trying to achieve an ombre lip, I use the go-to lip pencils” explains the make-up artist.
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Our tip for achieving ombre lip makeup: use two lipsticks of different colors, but with the same undertones. This technique allows you to display a more harmonious result and avoid too strong contrasts. If you are using a lip liner, blend the material with a small brush towards the inside of the mouth to create a natural contour.
Head of beauty/fitness/nutrition sections
After working for the Marie Claire and Prisma Media groups, Inès arrived at aufeminin in April 2022. Responsible for the beauty, fitness and nutrition sections, she likes to decipher the latest…