(AOF) – Hopscotch has announced the simultaneous acquisition of 3 companies in the sports ecosystem. This is Alizeum, a marketing, consulting and communication agency, notably owner and producer of the Étoiles du sport program. Hopscotch also acquired Sport&Co, a specialized commercial agency offering tailor-made support to clubs, federations, sports institutions or events for the exploitation of their marketing and commercial rights.
Finally, there is UniTeam, a marketing, communication and activation agency through sport and eSport on behalf of brands, federations and sponsors.
The three companies represent a workforce of more than 30 employees, a combined turnover of 7 million euros and a combined gross margin of 3.5 million euros in 2021.
By acquiring these three companies, Hopscotch Groupe will be able to extend its experience in the sports sector and thus develop a dedicated sector expertise that complements the ranks of the Luxury / Bank-insurance-real estate / Cinema-entertainment / Health / Mobility / Food & Drink.
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Media: Gradual disappearance of the free press and m
regional press reports
The pandemic has heavily affected the free press, which is already struggling. The first title to collapse was the daily Metro, which ceased publication in 2015. The health crisis led to a drop in advertising spending for several months while the economic model of these titles is based entirely on advertising revenue. In addition, the disaffection of public transport, the generalization of teleworking in companies have further reinforced the unfavorable context. According to data from the ACPM (Alliance for Press and Media Figures), the free news press saw a drop in circulation of 54.3% in 2020, compared to the year 2019. The only survivor is now the newspaper 20 Minutes (created in 2002). Since June 2021, its paper edition has been distributed three days a week. After a 38% drop in turnover in 2020, it is banking on digital to bounce back.
As for the PQR (regional daily press), it is stepping up initiatives to boost digital subscriptions, after having long been spared the crisis in press distribution thanks to subscriptions. According to the ACPM Observatory, the share of digital versions on the Internet (individual and by third party) represents 57.3% of the circulation of the national daily press, but only reaches 10% for the regional dailies. To retain digital subscribers, who are more volatile than paper subscribers, regional dailies are expanding their content offer. Thus five publishers (“Le Télégramme”, “La Voix du Nord”, “Sud-Ouest”, “La Nouvelle République du Centre-Ouest”, and “Ebra”, a subsidiary of Crédit Mutuel grouping together several titles) have joined forces in the television within a company, Territoires TV, to better monetize their digital audiences.