(Boursier.com) — The international communication group HOPSCOTCH supports its policy of growth and active diversification with the simultaneous acquisition of 3 companies in the sports ecosystem:
Alizeum, marketing, consulting and communication agency, notably owner and producer of the Étoiles du sport program,
Sport&Co, a specialized commercial agency offering tailor-made support for clubs, federations, sports institutions or events for the exploitation of their marketing and commercial rights,
UniTeam, marketing, communication and activation agency through sport and eSport on behalf of brands, federations and sponsors.
By acquiring these three companies, Hopscotch Groupe will be able to extend its experience in the sports sector and thus develop a dedicated sector expertise that complements the ranks of the Luxury / Bank-insurance-real estate / Cinema-entertainment / Health / Mobility / Food & Drink.
The alliance of the 3 brands allows HOPSCOTCH to respond with a unique global network of professions, skills and geographical openness to the current and future expectations of customers in the sports ecosystem.
“Hopscotch has a long-standing presence in the sports sector, in particular through the Chairman of the Supervisory Board Christophe Chenut. The acquisition of Alizeum, Sport&Co and UniTeam will give us a global response to the needs of brands, organizations and institutions. The major events to come in France will be opportunities for them to create strong and memorable links with their audiences to which Hopscotch will be able to bring its experience and expertise” explains Frédéric Bedin, Chairman of the Hopscotch Groupe Management Board.
“It is the merger, the addition of the expertise of 3 agencies that already have their place in the sportainment market, for an enriched and complete offer dedicated to advertisers and sports rights holders. Hopscotch Sport is also the addition of the passions carried by teams with a Start Up spirit, the openness to new challenges in which all employees can find professional projects for the future” specifies Eric Conrad, President of Sport&Co and UniTeam.
The three companies represent a workforce of more than 30 employees, a combined turnover of 7 million euros and a combined gross margin of 3.5 million euros in 2021
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