(AOF) – Hopscotch has announced that it has acquired a stake in the agency specializing in influence marketing AD Crew. The agency has an address book with a network of nearly 15,000 influencers in 10 countries. This 49% stake with an option on the majority will enable Hopscotch to strengthen its Influence marketing offer, carried by the heaven agency and by the group’s public relations agencies.
By joining forces with these key players on the market, AD Crew aims to accelerate its development, both locally and internationally, in particular by creating commercial synergies with the other entities of the group.
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Sector analysis Communication and Media
French players well positioned in audiovisual production
Among the independent players, the Frenchman Banijay is the world leader with an expected turnover of 3 billion euros in 2022 in a market which represents 100 billion in revenue. Mediawan (backed by the KKR fund), whose turnover amounts to 1 billion euros, is the other main French player in the sector. The market is still very fragmented because according to the European Audiovisual Observatory, the top twenty production groups were responsible for only 38% of titles created in 2020. However, experts believe that the sector has entered a phase consolidation. Thus Banijay’s stock market listing aims to enable it to better participate in this movement.