It sold 73.9 million devices in 2021. Concerned about their comfort at home, the French spent 9.9 billion euros.
A coffee machine, a washing machine or why not a dehumidifier. The French have never bought as many household appliances as in 2021. They spent a record amount of 9.9 billion euros (+ 7.6% in one year), to afford 73.9 million appliances, according to GfK figures.
“After a record year 2020, the performance of 2021 is again historicwelcomes Camille Beurdeley, general delegate of the Group of appliances for the home (Gifam). Despite supply disruptions due to semiconductor shortages, freight issues and temporary production line shutdowns, the industry has met demand.”
Impact of teleworking
At the top of the strongest growth, the bean-to-cup coffee machine was a hit. In five years, this segment has multiplied by five. Dehumidifiers have also found their audience: 60,000 units have been sold (+ 38.5% in one year). Hygiene (linen care, floor maintenance, etc.) is also at the heart of the concerns of the French, concerned…